Sadvertising: How Emotion Can Trigger Viral Trend on the Internet

Remember when Thai insurance ads are bombarding us with tear-jerking videos? The commercials were short, sad, and somewhat heart-warming. The video itself is a very effective advertising gimmick. Dozens of Thai ‘sad’ insurance ads were uploaded and shared anonymously on YouTube, complete with subtitles and whatnot. The success behind the Thai insurance ads is: emotions. […]