Lima Cara Agar Content-mu Viral
Bayangkan ketika konten yang kamu buat di media sosial mendapat jempol berlimpah, diperbincangkan di kolom komentar, dan tersebar secara organik layaknya virus jahat yang menghinggapi satu kota. Hmmm, mimpi indah setiap content marketer bukan? Hingga saat ini, belum ada mantra ajaib yang bisa membuat content writing-mu menjadi buah bibir masyarakat. Selain selera seni yang baik […]
Siapkah Brand Anda Memasuki Digital Media?
Meningkatnya pengguna internet membuat peluang bagi pelaku bisnis juga meningkat. Meski begitu, brand sebagai pelaku bisnis tidak bisa asal masuk ke digital media. Pernah mendengar kutipan dari Allen Lakein yang berbunyi “Failing to plan is planning to fail”? Ya, rencana. Segala sesuatu harus direncanakan dengan matang. Jika kita gagal merencanakan sesuatu artinya kita berencana untuk […]
360-degree Video: Sebuah Revolusi dalam Menyaksikan Gambar Bergerak
Kabar sudah tersiar dari jauh-jauh waktu kalau episode ke tujuh dari Star Wars akan dirilis Desember tahun ini, bertajuk “Star Wars: The Force Awakens”. Demi melancarkan promosinya, pihak Star Wars meluncurkan sebuah video yang berhasil membuat para fanboys-nya ‘kesal’—lantaran menjadi semakin tidak sabar menonton filmnya. Videonya memang berkualitas tinggi dengan konsep yang sederhana; kita seperti […]
7 Reasons You Should Hire a Digital Marketing Agency
The Frontier of Employee Activism: An Introduction
(Image: blog.changeboard.com) We live in a strange era; borders are fallen, distance is crushed, and connections is immense. The internet allows for many wonders and miracles, one of such miracle is activism. You see, activism are even more popular due to the fact that internet allows for quick updates on various platforms where many people […]
Social Media Listening: How to Gain Knowledge Not Just a Data.
(Image: http://www.exacttarget.com) Are you listening? I mean it, are you really listening? It’s no secret that people loves talking more than listening. That’s why Dale Carnegie in his legendary book “How to Win Friends and Influence people” wrote that one of the most effective way to win friends and influence people is to listen. There […]
Do’s & Don’ts in Social Media Content Creation
Sadvertising: How Emotion Can Trigger Viral Trend on the Internet
Remember when Thai insurance ads are bombarding us with tear-jerking videos? The commercials were short, sad, and somewhat heart-warming. The video itself is a very effective advertising gimmick. Dozens of Thai ‘sad’ insurance ads were uploaded and shared anonymously on YouTube, complete with subtitles and whatnot. The success behind the Thai insurance ads is: emotions. […]
Internet of Things: The Future of Digital Marketing
Breaking the Fourth Wall: Bringing Digital into the Real World.
(Image: postgraduateproblems) From Frank Underwood to Deadpool, breaking the fourth wall is a sure way to get someone’s attention. Every time Frank Underwood speaks to the camera, or when Abed Nadir made a comment about a TV show inside a TV show, I’m always delighted to the fact that a medium can transcend boundaries and […]
